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Gift-giving is always apparent and thus gift packing. Throughout the year we hand over many gifts to our family and friends. Going home after taking a flight from London to USA and giving them gifts that you bought from them from Europe, gift-giving is an inevitable part of our culture.
The excitement of the gift and its value can always be enhanced by its packing. But not everybody has the time to pack gifts or pack them like a professional. Thus in the world of retail, packaging gifts along with selling them is becoming a flourishing business idea. Some stores provide these services all around the year while some do it for big festivals like Christmas, New Year, and Easter.
If you are planning to attract more customers to your gift shop through gift packing, then you have landed at the right spot. Know the top 8 tips to make your holiday packaging memorable to boost your sales and uplift your business.
Like limited edition products, limited-edition packages grab customer attention. And thus sells alike the limited edition products. As everybody wants something unique and be the only one or among a few to have it customers pay a good amount of money for such packagings.
Creating a packing design that caters for a specific holiday like a Christmas packing sheet printed with cute little elves and decorated with Santa on his cart along with the reindeer's can be a huge attraction grabber. Make sure that the design must be able to stand unique in the spectator's eyes as then only they will you to have the same.
In the era of fast-speed internet, new trends are set and broken daily but only a few of them have become popular across the globe. Take the help of such popular trends to form your packing designs. As everybody today shares an urge to be trendy if you design your product the right way, it will become trendy within a short time.
Check out the latest trends that are marked as the current favorite to take inspiration and plan something around them. But never copy the whole trend idea otherwise you will be charged for plagiarism, just use the trend for inspiration to create a design on your own.
The luxurious the packaging looks, the better it sells as quality always makes its own way. Don’t make your packaging bulky or heavy, as slim and light packaging looks more luxurious. Use quality material as it provides a sleek design and shine to packaging.
Try to give a rich look at minimal prices this way it will be able to grab the interest of a larger chunk of people. Use things that and subtle and classy instead of dazzling everything up and keep the occasion in mind for which you are planning the packaging design.
No one can work better than a professional, thus hiring one or consulting one for your packaging design might be a great idea. Instead of thinking of it as an extra cost, think it as an investment that can be beneficial for your business in the long term.
There are highly qualified professionals and experts in this arena. These experts have an immaculate knowledge of all the ins and outs of designing. And thus their designs aren’t just gorgeous they seem sleek and luxurious as well.
Look for the experts consult with others that have taken these services previously as picking someone random can turn into any of the good and bad choices. There are tons of designers in the USA that do this work on both a regular and freelance basis. Take Flight from London to USA or your resident country after booking an appointment to meet them.
A great marketing strategy a gift set can be made ith anything possible and gets highly sold around the festive season. You can create a gift set of anything from snacks to makeup products thus, they can be used to highlight your principal products. By using your main product in the packaging you aren’t only boosting its sale but also it will work as a free advertising strategy.
For instance, your primary product is a particular shampoo, then combine it with a conditioner, shower gel, hair mask, pins, and clips to make a package.
Bring back the days when letters used to be written by hand and sealed with sealing wax and are decorated with stamps. Providing handwritten letters along with packaging will bring a unique aesthetic to your design and people will crave to buy it.
You can hire a calligrapher and allow people to get their letters personalized. Not only will it get a boost to your sales but people will start connecting to your store as you are providing personalized services.
Gone are the days of using plain white tape to pack every gift and now it's time to make the tape an essential part of your design. Get your tapes printed according to your packaging design to provide unique and elegant packaging to your customers.
As instead of hiding the tapes in the corners you can flaunt them and use them as a centerpiece of your design. Get tapes printed in different designs for different festive themes instead of using the same on everyone.
Not only it boosts sales as customers are more attracted to recyclable and reusable goods, now it is your duty as a human as well. Use paper sheets and paper tapes as packaging materials instead of anything that isn’t biodegradable or recyclable or reusable.
Many retailers are using bamboo baskets or wooden baskets as packaging material as after the gifts get open they can become a good fruit or vegetable basket for your dining table.
Although it can get a bit costly, don’t worry. Customers are always willing to pay a little more for products that are recyclable or reusable.